New Arrivals!

Feeling Fall!

New Collections  from Mini Rodini, Atsuyo et Akiko and Ishi.

The air’s a little crisper and the light is golden… a few more weeks until school is in session.  Time to shop fall for Women’s, Kids and Babe!

Let me introduce Ishi… Woven leather, beadwork and stone hand-made jewelry from Mexico.  Beautiful pieces from an artisan green company!  ( I’ve been waiting for Ishi for a long time!)

Staring next week SePTeMBeR BouTiQue HouRS:  Wed. 11-5, Thurs. 11-5, Friday 1-7 and Sat. 11-5.



Up to 70% Off Continues…

Favorites from Summer Collections are STILL available for Women, Children & Baby!

Continue to take 20% off all SALE items ( they are already marked down 50%, so this makes it 70% OFF!!!)  Starts today – Aug. 31 Promo Code: AUGUSTFUN

Fall Arrivals are on their way… Mini Rodini, Atsuyo et Akiko and new to Swell the beautiful, Ishi!

Please note Swell boutique is CLOSED Aug. 18-25 – ONLINE ORDERS places after Aug. 21 will ship Aug. 27.

ps.  I know I’ve been a bad blogger… but I’ve got lots to say!  Very soon!





Extra, extra, fabulous summer sale!

Take an extra 20% off entire store… if it’s already on Sale take an additional 20% off!

Today through August 18 with Promo Code: EXTRA20

August Boutique Hours are limited : Wed. 11-5, Thurs. 1-5, Fri. 11-5, Sat. 11-5.  Remember you can shop online and select in store pick up!

…Fall Collections will be in soon so stock up while it’s hot on all your favorites!




Free Shipping On Orders Over $150

As Summer Rolls On… So Does Our Swell Sale…

In addition to markdowns of 50% on Summer Lines, all orders over $150 receive…


So shop to your hearts content!





Summer Sale Continues 50% Off

BiG SuMMeR SaLe!!

Enjoying Summer? We here at Swell want to keep you cool in style….50% off all Summer Collecions starting TODAY ( We added some year round goodies, accessories and baby bedding, too!).

Stop in or shop Online (psst…you can shop from home and opt for In Store Pick Up if you’re local) with Promo Code: SWEETSUMMER50

NeW JuLY BouTiQue HouRS: Wednesday 11-5, Thursday 1-7, Friday 11-5 and Saturday 11-5.

Summer Solstice Swell Sale

Time to take a bike ride, fly a kite, make sandcastles at the beach and enjoy all the pleasures of summertime…

Of course, one must do all the above in great style!

To help you and yours kick off summer looking fab, SWELL SUMMER SALE begins June 20 through July 3.

20% Off Online and In Store on all Summer Collections for Baby, Kids and Women.

Promo Code: SUMMER20


The Biological Imperative to Move


I am not a big runner.  I’ve tried periodically throughout my life, joining a friend on a run, or just trying to get in some quick exercise.  But I have never really found the joy in putting one foot in front of the other fast.

However, we’ve all heard the term “Runners High”.  Gretchen Reynolds, The Evolution of the Runner’s High, reports on a study done comparing an inactive non running animal, with an active running one.  We humans are the latter, having evolved to distance run.  What the study found is the animal the evolved to not run do not experience any chemical runners high.  The humans and dogs tested showed significantly increased levels of endocannabinoids,  the same chemical found in marijuana, that lightens mood creating the runner’s high.

At one point we needed to run long distance for survival.  But as humans have evolved we no longer have that necessity.  So why have our bodies kept this natural high which gives our bodies incentive to run long distance?  The study further asks, how is it then that the modern human does not choose or like to run?

“That’s the million dollar question,” Dr. Raichlen says. “It appears from our study that we have the evolutionary drive” to exercise. But modern man has learned to ignore it.

Huh, interesting right? Here’s the silver lining:

“Our results are very preliminary,” Dr. Raichlen says. “But if they have a message, it’s that our evolutionary history appears to have included this kind of endurance activity and rewarded it. And as a result, we continue to have a biological imperative” to move.

The French Palette

New book/ cookbook, French Kids Eat Everything: How Our Family Moved to France, Cured Picky Eating, Banned Snacking, And Discovered 10 Simple Rules For Raising Happy, Healthy Eaters by Karen Le Billon, is a mouthful.

This is the story of an American woman who moves her family to her husbands native France.  She discovers French children eat their veggies, sit patiently at the table and gasp, enjoy food!  Her 10 simple rules and some recipes make for a charming little book.

In contrast, let me just share the story of my brother whose first trip to France at 16 resulted in a 15 pound weight loss from basic starvation.  My favorite story was the hamburger specially prepared to appease his American palette.  However in French form, the burger was only cooked on the outside and then left raw on the inside.  He ate around the edges.

Maybe Le Billon is on to something though – get them eating everything young and they’ll have a more exploratory palette for it.



Modern Art meets Dance

You may recall the Nick Cave image from the Moving Target Dance blog a few weeks back?  Well it’s about time I followed up and introduced you to the former modern dancer turned artist Nick Cave.

Creator of the Soundsuit hee has taking art into mixed media, movement land complete with noise, shape and joy!


iPad Catalogs

You can now flip through your catalogs from your iPad?  Wow…ok!

I have fond memories of mail catalogs as a kid.  I would circle, tab and rip out what I liked, compiling a scrap-book of fashion.  I also played an odd game with my siblings where we would name as many variations of a color that would exist in a JCrew catalog.  IE.  Pink:  Watermelon, Azalea, Rose, etc.  It was actually a lot of fun.

Now a new generation can be inspired and visually stimulated by over 200 brand catalogs on google catalogs and  catalog spree, without killing trees.

It lacks the lustre of being in your mail slot, or the feel of flipping through the thin, glossy pages… but I’m sure I can get used to it.